Lot 14 – Fitness First Membership
1 Years Tier 1 Multi-Club Membership at Fitness First UK
Fitness First was founded in 1993 in the UK, where it now operates 82 clubs with 2,200 staff and over 189,000 members. Fitness First is a global fitness brand with over 377 clubs worldwide, reaching over 990,000 members in 16 countries.
Now in its 21st year, Fitness First began a journey 18 months ago to redefine the industry, putting the customer at the heart of everything that it does. Beginning with significant market research amongst current, competitor and ex-members, Fitness First gained insight into the things that really matter to gym-goers, which allowed it to reappraise the experience of its customers. Fitness First has reengineered the entire brand experience, from the quality of its facilities, to the people running its gyms, the training programmes it uses and the products and services that it offers. Fitness First is also working with world-class behavioural psychologists to crack the motivation code in an effort to help more members visit more often, helping people to achieve their goals and go further in their lives.
Fitness First is proud to partner with the British Olympic Association (BOA) as its first-ever Official Fitness Partner, supporting Team GB athletes as they embark on their road to the Rio 2016 Olympic Games. Fitness First is also a member of ukactive, the not-for-profit trade body that incorporates both private and public providers of fitness, physical activity, nutrition and active lifestyles.
The Lot has been generously supplied by Fitness First UK and comprises 12 months tier 1 multi-club membership, which allows you to access any Fitness First facility in the country (excluding Berkeley Square and Klick Fitness Clubs) – click here for the July 2014 full list.
Retail value: £960+
Starting bid: £150
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